Made for the
We're Masters of the
Craft

We've spent nearly a decade perfecting the art of nicotine pouches — long before most even knew what they were.

And we're just getting started. At Rush, we’re always looking for new ways to push boundaries, elevate flavour, and reimagine what a pouch can be.

A single goal: to lead the future of nicotine pouches.

Leading The Shift To Better

At Rush, we believe in a future that’s smokeless — and we’re committed to leading the way. Our focus is on harm reduction, finding smarter, better ways to enjoy nicotine without compromise. We’re dedicated to creating products that not only elevate the experience, but also make a positive difference for people and the world around us.

For us, innovation isn't just about flavour — it's about building a better future.